PETROSAINS has always showed their commitment to science literacy. Whilst they had ongoing roadshows, the number of participants were decreasing. As their primary corporate social program, they had to find a new way to engage and educate the youth about science and the environment.
We had a new challenge - getting this new mobile generation interested in science and the environment, when all they were interested in was playing games on their devices.
To engage this new mobile generation we replaced traditional learning with a self-paced interactive learning and gaming application called Element Fighter. We created a new hero. A mobile game that documents a young boy with inventions that help fight environmental pollutions.