S.O.X. (Student Of XPAX) is a unique mobile plan just for students. XPAX always celebrated the youth creating events and more avenues so more youngsters could showcase their talent and express themselves.

However, through heightened business competition, XPAX had to find a new avenue to increase sales.   

 

INSIGHT

We discovered a group of youngsters who prefered to go against the conventional and living through their alter egos with one of the fastest growing trend of Cosplay, Anime and Gaming.

 

SOLUTION

The S.O.X. 2014 Fantasy Fest was an event where this unique audience had a new platform to shine and express themselves like never before. This was first of its kind in Malaysia.