Malaysia's Iconic Experience
Client: PETRONAS KLCC
In line with the ‘Iconic Malaysia Project, we needed to promote the Kuala Lumpur City Centre (KLCC) precinct to business travellers as a must-visit destination and a one-stop hub for work, play, shop, visit, and to live. These individuals need a quick reference point before travelling to Malaysia, whether by themselves or their families. Online search is usually their first source of inspiration and their first step in their journey.
‘Malaysia’s Iconic Experience’ was about repositioning the brand and creating a one-stop online portal that inspired. Highlighting all the iconic experiences you would have with the 13 attractions, reflecting the same awe that every visitor feels when they see the KL Twin Towers for the first time. We integrated the website with new on-ground digital information kiosks, offering a consistent and seamless experience. Search engine optimization and marketing was used to direct traffic to the site.
Online visits to the new portal increased by 40% as compared to the previous website, paving the way for Phase 2 of the project which will see enhanced and dynamic engagement between retailers and their customers.